About Us

Software developers specializing in passenger ground handling.

Over the past 20 years, Objective has designed and delivered many first-class solutions for the aviation industry, building a reputation for excellence and trust among our clients, including Scandinavian Airlines, Wizz Air, British Airways, Lufthansa, Swedavia, Avinor, Google, Icelandair, Air Greenland, Widerøe Ground Handling, and many others.

Customer happiness tops our list. Each interaction, a priority. Empathy and improvement drive us to surpass expectations, forging lasting connections.

Carl Hyslop

CEO

Our Story.

For the past 20 years, Objective has led the way in aviation innovation. We’ve created top-notch solutions that set new standards in the industry. Our company is known for pushing the boundaries of what’s possible in aviation.

Each project reflects our passion for delivering great service and cutting-edge technology. Our journey shows the hard work and creativity of our team, who always strive to exceed expectations and move the industry forward.

At Objective, we believe our story is just beginning. As we look to the future, we stay committed to our core values of excellence, trust, and innovation, ensuring we continue to serve our clients with the same dedication that has defined our first 20 years.

Our Vision.

Our vision is to pioneer the future of the aviation industry with innovative, reliable, and sustainable solutions. We aim to be the leading provider of cutting-edge technology and services, empowering our clients to reach new levels of efficiency and excellence.

Together with our clients and partners, we are dedicated to shaping the future of aviation—one innovative solution at a time. We are committed to turning this vision into reality.

Our Values.

Excellence

We’re committed to excellence in all areas, constantly raising the bar and exceeding expectations.

Trust

Trust is fundamental to our relationships. We prioritize transparency, integrity, and accountability, building trust through open communication and ethical practices.

Innovation

Innovation is our driving force. We embrace creativity and forward-thinking to pioneer new solutions and shape the future of aviation.

Hear what our customers have to say.

We focus on building strong customer relationships with daily communication, prioritizing quality and responsiveness. We're here for questions and feedback, aiming to exceed their expectations and ensure their satisfaction.

The SAS self service CUSS check-in app's state of the art user experience gives our travelers exciting ways to engage with the brand. We have a lot of ideas and Objective's team is working hard to bring them to life.
Tommy Nordin
System Specialist, SAS Airline & Airport IT
It is rare that a software company is so close to their customers. Objectives reactive and active attitude makes them very easy to work with.
André Østli
CIO, Widerøe Ground Handling
Avinor chose to work together with Objective because we've had great experiences working with Objective on previous projects.
Simen Simonsen
Technology Strategist, Avinor Corporate IT
The solution is reliable and stable and has been operational since the day it was installed.
Henning Larsen
IT Manager, Billund Airport
The SAS self service CUSS check-in app's state of the art user experience gives our travelers exciting ways to engage with the brand. We have a lot of ideas and Objective's team is working hard to bring them to life.
Tommy Nordin
System Specialist, SAS Airline & Airport IT
It is rare that a software company is so close to their customers. Objectives reactive and active attitude makes them very easy to work with.
André Østli
CIO, Widerøe Ground Handling

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Vasagatan 46
111 20 Stockholm

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