Objective

We Empower the Aviation Industry

Work with proven experts in the aviation industry. Let us simplify it for your employees and travellers.

Software developers specializing in passenger ground handling.

For 25 years, Objective has been a leader in the aviation industry, pioneering top-notch solutions that set new standards. Renowned for pushing boundaries and achieving the extraordinary, we are committed to developing the perfect software solution tailored to your needs.
What we offer
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Customer happiness is our utmost priority. Every interaction is treated as a priority, driven by empathy and a commitment to exceeding expectations, fostering lasting connections.
Carl Hyslop Objective
Carl Hyslop
CEO
Vision

Maximize your potential.

Objective leads aviation innovation, continually setting new industry standards. Partner with us to harness our cutting-edge solutions and expertise, and drive your business forward.
We offer a unique client advisory service, collaborating closely with your team to customize our products to meet your specific needs. With decades of experience working alongside top airlines and airports worldwide, we merge industry expertise with your insights to deliver tailored solutions. This approach enhances efficiency, optimizes performance, and achieves exceptional outcomes.
Our commitment to pushing boundaries ensures your company benefits from the latest advancements, fostering sustainable growth and success. We streamline passenger travel, simplify agent workflows, and enhance your company’s profitability. Partner with us to elevate your business to unprecedented levels.
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What we offer.

We’re with you every step of the way.

We provide support at every step of the journey through the airport. From checking in at home or at the airport, to bag drop, security, lounges, boarding, and even assisting with lost luggage at the destination, we ensure a seamless experience. At every stage, we deliver the best possible service.
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News feed.

Get up to date with the latest work at Objective.
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Join us at WAF 2026!
Objective will be exhibiting at the World Aviation Festival in Lisbon from October 13-15, 2026, at FIL (Feira Internacional de Lisboa). Visit us at booth 2-172 to explore our latest bag drop solutions, kiosks and passenger technology. We look forward to seeing you in Lisbon!Read more
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Installation at Tallinn Airport!
Another huge milestone for us at Objective ✈️ We’re excited to share our latest installation at Tallinn Airport (TLL), where we’ve deployed our ABD+ units together with our LK kiosks. This setup enables a fully automated bag drop experience, with automatic bag dimensioning and tag scanning handled seamlessly, without any passenger interaction. Faster processing, fewer touchpoints, and a smoother journey overall. A big thank you to Edvin Mihhailov and the entire team at Tallinn Airport for a great collaboration and for making this happen. Looking forward to seeing this solution in full operation.Read more
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1 Million bags!
1 million bags. Since rolling out our SBD+ solution and CK fast tagging at Flughafen Wien - Vienna Airport, we’ve now processed over 1,000,000 bags. A milestone we’re proud of, not just for the number itself, but for what it represents: smoother passenger journeys, faster processing times, and a solution that’s proven at scale in a live airport environment. Huge thanks to Vienna Airport and all airline partners for the trust and collaboration. And of course, this is only the beginning.Read more
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Objective signs contract in the USA!
Within three short months of launching Objective into the US marketplace - we are delighted to announce that we have signed our first major contract in the USA. We are proud to be working with BEUMER Group, delivering the passenger interface for the self-bag drops at San Francisco International Airport. PTE is the ideal setting to sign this fantastic deal and to continue our US expansion. Congratulations to Gary M., Jim Houghton, and the rest of the team… we can officially say that we have lift-off! After 25 years delivering world-class hardware and software solutions to over 130 airports in Europe and beyond (with over 150m passengers using our systems annually) we are thrilled to be working with David Delaney and his team at BEUMER Group at SFO.Read more

Prepared to reach new heights?

We’d love to hear from you! Whether you have a question, feedback, or need assistance, feel free to reach out.
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Vasagatan 46

111 20 Stockholm

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IATA Strategic Partner
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