Customer happiness is our utmost priority. Every interaction is treated as a priority, driven by empathy and a commitment to exceeding expectations, fostering lasting connections.
Carl Hyslop
CEO
We’re with you every step of the way.
We provide support at every step of the journey through the airport. From checking in at home or at the airport, to bag drop, security, lounges, boarding, and even assisting with lost luggage at the destination, we ensure a seamless experience. At every stage, we deliver the best possible service.
News feed.
Get up to date with the latest work at Objective.
Another CUPPS+ airport is live! ✈️
This week, another airport went live on CUPPS+ by Objective. Agents at check-in and the gates now work on one common-use platform, with every airline’s application a tap away. A big thank you to the airport team and the airlines for a smooth rollout, and to our own team who made it happen. If you’d like your airport on a common-use platform that’s simple to run and easy for agents to use, contact us.Read more
Objective wins self bag drop tender in Quito!
Objective has been awarded the self bag drop contract at Mariscal Sucre International Airport (UIO) — Ecuador’s busiest airport and a multi-year Skytrax Best Regional Airport in South America. Quito’s check-in hall now has 80 desks after Quiport’s US$74m expansion, which lifted capacity toward 7 million passengers a year. Objective’s SBD+ platform will bring automated bag drop into that hall: tag, weigh, verify and induct in seconds, with a two-step flow, IATA-aligned integration and support for 80+ airlines including LATAM, Avianca, Copa, United, and American Airlines. At 2,411 m, UIO is among the world’s highest major international airports and the main gateway to the Andes and the Galápagos. Self check-in and biometric e-gates are already live. Self bag drop is the next step. A strong Andean win — and another marker that SBD+ belongs in ambitious, high-profile terminals.Read more
Join us at WAF 2026!
Objective will be exhibiting at the World Aviation Festival in Lisbon from October 13-15, 2026, at FIL (Feira Internacional de Lisboa). Visit us at booth 2-172 to explore our latest bag drop solutions, kiosks and passenger technology. We look forward to seeing you in Lisbon!Read more
Installation at Tallinn Airport!
Another huge milestone for us at Objective ✈️ We’re excited to share our latest installation at Tallinn Airport (TLL), where we’ve deployed our ABD+ units together with our LK kiosks. This setup enables a fully automated bag drop experience, with automatic bag dimensioning and tag scanning handled seamlessly, without any passenger interaction. Faster processing, fewer touchpoints, and a smoother journey overall. A big thank you to Edvin Mihhailov and the entire team at Tallinn Airport for a great collaboration and for making this happen. Looking forward to seeing this solution in full operation.Read morePrepared to reach new heights?
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