Customer happiness is our utmost priority. Every interaction is treated as a priority, driven by empathy and a commitment to exceeding expectations, fostering lasting connections.
Carl Hyslop
CEO
We’re with you every step of the way.
We provide support at every step of the journey through the airport. From checking in at home or at the airport, to bag drop, security, lounges, boarding, and even assisting with lost luggage at the destination, we ensure a seamless experience. At every stage, we deliver the best possible service.
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Get up to date with the latest work at Objective.
Introducing ABD+!
Objective Launches ABD+ (Advanced Bag Drop) at PTE 2025 in Madrid! Objective, a Stockholm-based innovator in airport technology, is excited to announce the launch of its self-bag drop system, ABD+ (Advanced Bag Drop), at Passenger Terminal Expo in Madrid, Spain, next week. Designed to streamline baggage processing, ABD+ offers airports a fast, secure, and user-friendly solution to enhance passenger flow, supporting tag print and bag check-in for over 60 airlines. ABD+ is a cutting-edge self-service bag drop system built for durability and ease of use. Made from robust materials, it ensures reliability in busy airport environments. Its side-loading design simplifies the bag drop process, providing space for trolleys and wheelchairs, minimizing congestion, and improving throughput for airports of all sizes. “ABD+ sets a new standard for self-service baggage solutions,” said Carl Hyslop, CEO of Objective. “It prioritizes speed, security, and accessibility, ensuring a seamless experience for passengers and operational excellence for airports.”Read more
Thank you PTE Madrid 2025!
And that’s a wrap! ✈️ Huge thanks to everyone who stopped by booth 9205 at Passenger Terminal EXPO & CONFERENCE ✈️ in Madrid — whether it was for a demo, a chat, or just a cold beer, we loved meeting you! We’re heading home inspired, energized, and excited about what’s ahead. Until next time!Read more
New customer Sunclass Airlines!
We are thrilled to announce that Sunclass Airlines, one of Europe’s leading carriers with over 60 destinations worldwide, has chosen Objective as their partner for self-service IT solutions! Our collaboration includes implementing: Web check-in, CUWS, CUSS and Ground Handling Mobile Application!Read more
Thank you WAF 2024
A big thank you to everyone who stopped by our booth at the World Aviation Festival this year! It has been an amazing few days connecting with fellow innovators and industry leaders, sharing ideas, and exploring the latest trends in aviation tech. We were thrilled to showcase our new compact kiosk for the first time, designed to streamline the passenger experience even further. Thank you for all the positive feedback! We are excited about the future of aviation and how we can continue to make travel experiences smoother and more efficient for everyone. Until next time!Read morePrepared to reach new heights?
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