Customer happiness is our utmost priority. Every interaction is treated as a priority, driven by empathy and a commitment to exceeding expectations, fostering lasting connections.
Carl Hyslop
CEO
We’re with you every step of the way.
We provide support at every step of the journey through the airport. From checking in at home or at the airport, to bag drop, security, lounges, boarding, and even assisting with lost luggage at the destination, we ensure a seamless experience. At every stage, we deliver the best possible service.
News feed.
Get up to date with the latest work at Objective.
Objective Wins €9.5M Self Bag Drop Tender!
Objective is thrilled to announce that we have secured the contract for the Self Bag Tag & Self Bag Drop 2.0 project, with a tender budget of €9.5 million, at Vienna International Airport, a Tier 1 airport managed by Flughafen Wien AG. This milestone highlights Objective´s expertise in delivering cutting-edge solutions that boost efficiency and enhance the passenger experience at a top European aviation hub. The new system is already in production operation at the airport and has processed tens of thousands of bags from all existing airlines. Several new airlines have been added to the system, with the ultimate goal of adding every departing airline. Objective’s winning solution features its Halo AI camera system, enabling volumetric measurement and multiple bag and tag detection. Paired with advanced self-service kiosks tailored for airlines like Austrian Airlines, Wizz Air, and Lufthansa, it includes biometric integration, multi-language support, and flexible payment options for a seamless passenger experience. The agreement includes an eight-year service commitment and cements Objective’s leadership in airport automation technology. We´re excited to collaborate with Vienna International Airport to deliver a solution that elevates passenger satisfaction and efficiency at this Tier 1 hub.Read more
Objective signs contract with Aegean Airlines 🇬🇷
We’re proud to announce that Aegean Airlines has chosen Objective as a technology partner to strengthen their ground handling and self-service capabilities. Through our GHA+ and CUWS+ platforms, Aegean will streamline both agent-assisted operations and self-service bag drops across multiple locations. The solution empowers Aegean to rapidly integrate new airports into their SBD setup, making expansion and deployment faster, simpler, and more consistent. This partnership reinforces our mission to simplify airline operations through modular, modern software tailored to the realities of airport environments. We look forward to supporting Aegean in delivering even smoother passenger experiences – on the ground and beyond.Read more
Introducing ABD+!
Objective Launches ABD+ (Advanced Bag Drop) at PTE 2025 in Madrid! Objective, a Stockholm-based innovator in airport technology, is excited to announce the launch of its self-bag drop system, ABD+ (Advanced Bag Drop), at Passenger Terminal Expo in Madrid, Spain, next week. Designed to streamline baggage processing, ABD+ offers airports a fast, secure, and user-friendly solution to enhance passenger flow, supporting tag print and bag check-in for over 60 airlines. ABD+ is a cutting-edge self-service bag drop system built for durability and ease of use. Made from robust materials, it ensures reliability in busy airport environments. Its side-loading design simplifies the bag drop process, providing space for trolleys and wheelchairs, minimizing congestion, and improving throughput for airports of all sizes. “ABD+ sets a new standard for self-service baggage solutions,” said Carl Hyslop, CEO of Objective. “It prioritizes speed, security, and accessibility, ensuring a seamless experience for passengers and operational excellence for airports.”Read more
Thank you PTE Madrid 2025!
And that’s a wrap! ✈️ Huge thanks to everyone who stopped by booth 9205 at Passenger Terminal EXPO & CONFERENCE ✈️ in Madrid — whether it was for a demo, a chat, or just a cold beer, we loved meeting you! We’re heading home inspired, energized, and excited about what’s ahead. Until next time!Read morePrepared to reach new heights?
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